Experts in
retail
and categories.
A team of experts with over 25 years of experience in category management, store design, trade marketing and software implementation in FMCG and DIY industries.
Experience that
delivers results.
A team of experts with over 25 years of experience in category management, store design and trade marketing. We have worked with leading retailers, distributors, manufacturers and consulting companies across Europe.
Benefits you can feel.
Over 25 years of work with leading retailers, distributors and manufacturers in FMCG and DIY across 10+ countries. From strategic analysis to shelf implementation.
NielsenIQ market data, ROI analysis, measurable KPIs. No guesswork — only facts and data for every decision.
From strategic analysis to shelf implementation. One team, one result — no subcontractors or middlemen.
Documented revenue increase of up to 32% in individual categories. Measurable results after implementing new planograms and assortment optimization.
The people behind the results.
Co-founder and director of RETCON. Over 25 years of experience in the retail industry — started his career in 2000 at Mercator as a member of the Strategic Merchandising team.
More about meCo-founder of RETCON with nearly 25 years of experience in retail. Active since 2001 in the Retail Development Department at Mercator, co-creating merchandising strategies.
More about meWhat we do
for you.
Comprehensive solutions for retailers and suppliers — from assortment analysis and trade marketing to strategic concepts.
Category
Management
Comprehensive category management consulting — from assortment optimization to planogram development and selling space analysis.
Assortment distribution across sales channels and formats, shelf space calculation by brand, and comparison with market data.
and regional brands
Store
Concept
Developing concepts for individual store types — from floor plans and equipment layout to selling space utilization analysis and repositioning.
Trade
Marketing
Comprehensive market analysis and support for promotional activities — from NielsenIQ market data to strategic planning and new product launches.
From data
to results.
A systematic approach in four phases — we manage every project from analysis to shelf implementation.
They trust us.
Leading retailers, distributors and manufacturers trust us — SPAR, Mercator, Tuš, Merkur, AB-Delhaize, Nielsen, Ljubljanske Mlekarne, MARS and many others across 10+ European countries.
Let's connect.
Write to us or give us a call — we look forward to discussing your project.